In this presentation, Dr. Lee will focus on methods and applications of social media for local businesses. Making smart strategic online marketing choices happen by understanding the depth of puzzle pieces you can work with. This presentation covers various issues such as content marketing, blogging, search engine optimization, e-mail marketing, and a stronger focus on social media marketing (e.g., pros and cons of twitter, facebook, youtube).
Dr. Seung Hwan (Mark) Lee is an assistant professor of marketing at Colorado State University. He earned his Ph.D. in Business Administration at Ivey School of Business at the University of Western Ontario. He completed his MBA in 2006 and has worked in areas of market research, promotions, and consulting with Staples, General Motors, and Coca-Cola. Mark’s primary research interests are in the consumer behavior discipline focusing on the role of social networks (e.g., both online and offline) and its impact on consumers.